The meme-ing of Christmas
I’d been meaning to write about how social networks really do seem to have killed something with regards to blogging – the blog meme. Rather than posting and tagging people to get their opinions, which...
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Report shows social companies make more money
A new report by McKinsey shows that ‘fully networked enterprises are not only more likely to be market leaders or to be gaining market share but also use management practices that lead to margins...
View ArticleNo more social media excuses…
If you’re still thinking that your industry, business or employees aren’t able to use social networks and social media marketing effectively, you might want to take a look at this: Army Social Media...
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Tempted to dismiss social media marketing as ‘just common sense’
The inevitable backlash against social media specialists has been growing recently. The problem seems mainly to stem from self-described ‘social media experts’ who aren’t able to back up their claims,...
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The best tips for online writing with reference to famous celebrities...
Writing online, optimising for search engines and marketing your digital content via social media isn’t rocket science. In fact, the basics of digital journalism, SEO and getting seen on Facebook or...
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Everyone’s a curator now…
We’ve talked for years about citizen journalism and self-publishing, but more important than the channels of distribution are the ways in which content and context are discoved via search engines and...
View ArticleGreat event combines my passion for social media and motorcycles
I’m pleased to say that I’ll be one of the speakers at Torque Social, which is a new social media event dedicated to the motorcycle industry. It runs from Thursday 9th February until Friday 10th...
View ArticleFailing to understand the social media economy?
This is a great example of how you can listen to someone talk about the way that social media, social business and engagement are all supposed to work, and yet miss the entire point when it comes to...
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I can haz new logo
I’ve been running a personal blog for about 6 years, including early experiments on Blogger. Prior to that I’d had a simple homepage, along with some other static websites to play around with. Over...
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The big challenge for social media attribution
Tracking the effect of social media can be a challenge, particularly in regards to attributing conversion rates and sales in areas such as eCommerce. A study just released by Adobe puts social as the...
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